InstaScribe was an iOS app designed to help users write captions
quickly without overthinking or losing their voice. It used AI to
adapt to each user's tone and style, generating suggestions that
felt personal, not robotic.
As a UX designer, I focused on simplicity, creating an experience
that feels intuitive, stays out of the way, and lets users focus
on creating.
Responsibilities
Role
UX Designer
Timeline
Feb 2023 - May 2023
Team
1 UX Designer &
1 Developer
Writing the perfect caption can be tough. Many users struggled to find
the right words that matched their tone, personality, or message.
It was also challenging to adapt captions to different styles, like
being funny without sounding forced, or staying concise without losing
meaning. Striking the right balance between tone, clarity, and length
was a constant pain point.
I started by mapping out the user flow for generating a caption, the most important feature in the app. The goal was to give users control without overwhelming them. It helped clarify what was required, like selecting a style, and what could stay optional, such as filters for tone, context, and language. It also made it easier to align early with the developer and identify edge cases around filters.
User Flow: Generate a Caption
With the flow defined, I moved into wireframing to bring the core experience to life. The goal was to translate the logic into a clean, focused layout that supported both quick actions and deeper customization.
Wireframe: Generate a Caption Flow
*To protect the integrity of the business, only a selection of
wireframes is displayed.
These highlight key decisions and
workflows, providing an overview of the design process.
Once the core flow was in place, I started shaping the visual language of the app. To explore tone and direction quickly, I used AI to generate a set of style images which became part of the “Select a Style” section on the Generate Caption screen. From there, I defined the typography, color palette, and spacing rules that carried through the rest of the app, keeping the design consistent, clear, and easy to build on.
I chose a dark theme to give the app a modern, focused feel that aligns with the AI-driven experience. Blue was used as the accent color to guide attention and create a sense of clarity and trust. Psychologically, blue helps users feel calm and confident, which was the tone I wanted to support when writing and sharing content.
To wrap up the experience, I created a set of App Store screenshots that highlight the core features and feel of the app. The goal was to communicate value quickly, show personality, and make a strong first impression in just a few seconds.
The core experience was designed for mobile, but a web version of the app was requested during the project. Although it never made it into development, I explored how the mobile logic could translate to a larger screen. This was more of a visual exploration than a fully validated solution, but it helped maintain consistency in the design language and showed how the product could scale beyond mobile if needed.
InstaScribe was a fast-moving project that gave me the opportunity to take a product from concept to a fully polished experience. I led the end-to-end design, from early user flows and AI-driven UX decisions to branding, UI, and marketing assets. Despite its short lifespan, the project pushed me to move quickly, collaborate closely with the developer, and make fast but thoughtful decisions.
